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Pittsburgh Knights Announce Sheetz as Champion Partner

Knights - News - Article
This made to order partnership is just what the esports community is craving


 

PITTSBURGH, PA (April 15, 2019) Pittsburgh’s official esports team is partnering with one of America’s fastest growing family-owned and operated convenience store chains – Sheetz. Sheetz will be one of the Knights’ Champion Partners and the Knights will be rolling out new jerseys emblazoned with the Sheetz logo.

Founded in 1952 not far from Pittsburgh, Sheetz is a local favorite that now has 589 store locations across Pennsylvania, North Carolina, Virginia, West Virginia, Ohio and Maryland. Known for their delicious MTO® (Made to Order) offerings, touch screen order terminals and 24/7 service, Sheetz is ready to make a splash in the gaming scene. In February, Sheetz decided to have some fun and started streaming on Twitch, chatting with fans on the popular game-streaming platform while playing games like PUBG and Apex Legends. They have even had some gaming gear giveaways on Twitter, paving the way for their first professional e-sports partnership.

“Sheetz is such a great fit for gaming culture. People play video games at night and suddenly realize it’s late and they’re hungry; Sheetz runs are a real thing.” Says Knights’ President, James O’Connor. “We’re excited about this partnership because Sheetz is a great company and they have the energy and offerings that will resonate with our fans.”

“Ever since our founding 67 years ago, Sheetz has been known for our connection to our customers and innovation. That is why it makes perfect sense to get involved in professional esports,” said Sheetz AVP of Brand Strategies Ryan Sheetz. “We know that gamers are in and out of our stores every day because we have an offer and experience that matches their lifestyle. We are so excited to partner with the Pittsburgh Knights and to take our involvement in gaming to the next level.”

Look forward to some great activation’s between the Sheetz and the Pittsburgh Knights and follow this partnership on Twitter – @knightsgg and @sheetz.

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about the knights

The Pittsburgh Knights are a global esports organization headquartered in Pittsburgh. Since launching in 2017, the Knights have focused on entertaining fans, sharing esports, and bringing people together. They solidified their spot in the City of Champions by partnering with six-time Super Bowl winners the Pittsburgh Steelers in 2018. Since then, Pittsburgh-native and multi-platinum recording artist Wiz Khalifa has come on board as a strategic partner. Adding to their troop is Pittsburgh Penguins’ alternate captain Evgeni Malkin – 3-time Stanley Cup winner. To cap off their powerhouse group, they brought on Mexico City-based media fund MX LATAM in 2019. Officially recognized by Pittsburgh as a premier team, they have partnered with the most talented, innovative, and prestigious sports and entertainment industry leaders – both in the city and around the world. Their team includes some of the top Rocket LeagueⓇ, Super Smash Bros. Melee™, PLAYERUNKNOWN’S BATTLEGROUND©, SMITE©, Apex Legends™, TrackmaniaⓇ, Gears 5™, and Madden NFL© players in the world. Please go to https://www.knights.gg for more information and the latest news on the Knights.
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