Teams will promote Blokz blue light blocking technology through commerce microsites, original content, virtual events and promotions
NOVATO, Calif. (March 31, 2021) – Zenni, the online eyewear industry leader, announced today it will continue as the Official Eyewear of the Pittsburgh Knights via a multi-year deal along with resigning with other teams including: Houston Outlaws (Overwatch League) and Nets Gaming Crew (NBA 2K League). Zenni also announced today it has become the Official Eyewear for the Call of Duty League in a multi-year deal.
The Knights along with other teams will work with Zenni to promote good eye health with its Blokz blue light blocking technology through original content, virtual events and promotions. In addition, Zenni will curate a collection of eyewear for each team on its designated microsite within Zenni.com/Gaming.
Continuing these strong relationships acknowledges the hard work of the teams who have collaborated with us to drive the importance of eye health, said Sean Pate, Zenni’s Brand Marketing & Communications Officer. The past year definitely required us to be more creative and nimble, and our teams delivered on every level. We have big plans in 2021 to continue our momentum.
Focused on emphasizing the importance of eye health when it comes to gaming, Zenni made its initial foray into esports in 2019 with the Golden Guardians and has since expanded its esports portfolio with the Outlaws, NetsGC and Knights. Zenni has also worked with the Super Girl Gamer Pro, Dignitas FE, Lux Gaming, as well as several influencers including NoisyButters, Sancho West and BuhBerger.
Since launching in April 2020, @Zenni_Gaming’s social channels’ audiences combined have grown organically by 265,850% growth year over year. Cross-channel content performance has earned 3.1 million impressions and 29,000 engagements. Zenni crafted the logo, look and feel of its channels specifically with gamers in mind and launched them with the support of five gaming influencers across popular titles.
As part of a two-year contract extension, Zenni will continue to be positioned as a Champion Partner and the Official Eyewear Partner of the Knights esports group. Zenni will join forces with the Knights on original content during Twitch streams and social media, as well as supporting tournaments across various titles, including Zenni’s first opportunity to engage with the Counter-Strike: Global Offensive (CS:GO) community via an upcoming Knights Arena event.
We’re really happy to renew our partnership with Zenni, says Matt Roche, Director of Business Development for the Knights. Their innovative products not only support players’ health and improve their performance; the Knights and the esports community recognize Zenni’s authentic and meaningful support of the pro-gaming scene, and truly appreciate it.
Zenni is also the official eyewear for the Chicago Bulls, San Francisco 49ers and the Boston Red Sox. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.
About Zenni
Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers men, women, and children the freedom to express their personal style through high-quality prescription and protective eyewear curated with a sense for fashion and incredible selection. With over 35 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear of the Golden Guardians, Houston Outlaws, NetsGC, Pittsburgh Knights, Lux Gaming, Super Girl Gamer Pro, Boston Red Sox, San Francisco 49ers and Chicago Bulls. For more information, visit www.zenni.com or connect on Facebook, Twitter, Instagram or Pinterest.
About Pittsburgh Knights
The Knights are a global esports organization headquartered in Pittsburgh. Since launching in 2017, the Knights have focused on entertaining fans, sharing esports, and bringing people together with live and virtual events. They solidified their spot in the City of Champions by partnering with six-time Super Bowl winners the Pittsburgh Steelers in 2018. Since then, Pittsburgh-native and multi-platinum recording artist Wiz Khalifa has come on board as a strategic partner. Adding to their troop is Pittsburgh Penguins’ alternate captain Evgeni Malkin – 3-time Stanley Cup winner. To cap off their powerhouse group, they brought on Mexico City-based media fund MX LATAM in 2019. Officially recognized by Pittsburgh as a premier team, they have partnered with the most talented, innovative, and prestigious sports and entertainment industry leaders – both in the city and around the world. Their team includes some of the top Rocket LeagueⓇ, Gears 5™, Rainbow Six Siege, Valorant, Madden NFL©, Halo, and Mortal Kombat, players in the world. Please go to https://www.knights.gg for more information and the latest news on the Knights.
