BRADFORD, Pa., Dec. 13, 2021 – Igniting a new flame in the gaming community, Zippo has announced an integrated marketing partnership with esports pioneer – the Pittsburgh Knights. Through various programmatic components, the Knights will bring the integrity and innovative roots of the Zippo company to a new generation. The partnership will incorporate key products such as the Zippo Windproof Lighter and Zippo’s line of HeatBank Rechargeable Hand Warmers.
Zippo’s iconic Windproof Lighters are a recognizable and recurring icon in pop culture, including many in-game appearances. The windproof lighter was recently joined in the gaming space by Zippo’s HeatBank Rechargeable Hand Warmers, a must have addition to any esport players’ gear. The Pittsburgh Knights will be armed with their Zippo HeatBanks, taking them to a new level across multiple games, including Rocket League, Gears of War, Rainbow Six, Valorant, Halo, PubG Mobile, Apex Legends, Madden and Mortal Kombat.
Founded in 2017, the Pittsburgh Knights have been focused on entertaining fans, sharing esports, and bringing people together. Alongside partners such as the Pittsburgh Steelers, Pittsburgh-native and multi-platinum, Grammy, and Golden Globe nominated recording artist Wiz Khalifa and the Pittsburgh Penguins’ Evgeni Malkin, the Knights continue to forge a new path in disrupting the esports landscape. Officially recognized by Pittsburgh as the premier esports team, the Knights are focused on gaming technology and innovation, community building, and playing at a championship-winning level.
As This partnership with Zippo perfectly captures the Knights strong commitment to the esports community and who better to lean on than a brand that offers best-in-class products that are congruous with gaming,” said James O’Connor, president of the Pittsburgh Knights. “Teaming up with this historic brand will not only allow our team to play confidently but also give our gamers a reliable edge during competition.”
Zippo will have branding on the team jerseys and will collaborate with the Knights franchise and players, including AlphaKep and XXiF as the upcoming seasons ramp up and the iconic brand continues to solidify themselves as a trusted choice for esports champions. Additionally, fans can keep an eye out for more integrations across Knights Nation including an exclusive content series, Twitch activations, achievement unlocks, avatar skins, and Easter eggs.
The partnership between the two companies is rooted in the shared belief of integrity, innovation, grit and tradition,” said William Kolasa, senior director of digital at Zippo. “The Pittsburgh Knights feature some of the most talented competitors in the world, and we’re thrilled to team up with the franchise and equip their awesome players with the best industry leading gaming gear Zippo has to offer.
Zippo will be the title sponsor of the upcoming Knights Rocket League Invitational Winter Bash, which takes place December 27-28, 2021, and can be viewed on the Knights Twitch channel.
Additional specific events featuring the partnership will be announced at a later date. For more information on Zippo’s gaming products, visit https://www.zippo.com/gaming.
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, Pennsylvania, where it has manufactured over 600 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – “It works or we fix it free.™” Zippo’s diverse product line includes lighters and accessories; butane candle lighters; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 180 countries and owns Bradford-based W.R. Case and Sons Cutlery Company and the Ronson family of brands, as well as the Wellsville, NY based Northern Lights Candles, a leading designer of luxury candles and artisan accessories. For more information, visit zippo.com.
ABOUT PITTSBURGH KNIGHTS
The Pittsburgh Knights are a global esports organization headquartered in Pittsburgh. Since launching in 2017, the Knights have focused on entertaining fans, sharing esports, and bringing people together. They solidified their spot in the City of Champions by partnering with six-time Super Bowl winners the Pittsburgh Steelers in 2018. Since then, Pittsburgh-native and multi-platinum recording artist Wiz Khalifa has come on board as a strategic partner. Adding to their troop is Pittsburgh Penguins’ alternate captain Evgeni Malkin – 3-time Stanley Cup winner. To cap off their powerhouse group, they brought on Mexico City-based media fund MX LATAM in 2019. Officially recognized by Pittsburgh as a premier team, they have partnered with the most talented, innovative, and prestigious sports and entertainment industry leaders – both in the city and around the world. Their team includes some of the top Rocket LeagueⓇ, Super Smash Bros. Melee™, PLAYERUNKNOWN’S BATTLEGROUND©, SMITE©, TrackmaniaⓇ, Gears 5™, and Madden NFL© players in the world.