December 15, 2020 (Pittsburgh, PA) – With only ten days left until Christmas, the Pittsburgh Knights are thrilled to announce that they have partnered with the leading world-wide track, wrap, and drop operation – Santa Claus. The esports organization has teamed up with the gift management guru in order to spread holiday cheer and share best practices.
The Knights, who notably partnered with the Pittsburgh Steelers as well as Wiz Khalifa in 2018, will be looking to Santa’s expertise in customized, integrated transportation and supply sleigh solutions, plus management and merriment logistics. Namely, he will be advising to fine-tune their toolset and methodologies with regards to list-making, as well as cutting-edge techniques for interfacing with behavior-focused data.
Santa Claus has been a pioneer of the consumer trait categorization field since late 280 A.D., and, according to Forbes, delivered 2.5 billion presents and immeasurable joy in 2019 alone.
His expertise in this department is simply unparalleled,” said Knights’ media coordinator, Kate Dessart. We’re excited for this opportunity to translate Santa’s trade knowledge for the world of esports.
Esports are the future for entertainment and marketing, and are a true gold mine for consumer-centric NoN data,” said Santa Claus. “I’ll be looking to the team over at the Knights for insights and guidance in this emerging industry”.
The first activation between Santa and the Knights is launching today with their exclusive Knights Before Christmas collaboration.
The timing was right to partner with Santa”, explained Dessart. “After consulting with our long-time partners Sheetz and HyperX, who are as determined as we are to generate holiday happiness, we just knew we had to bring in the big man.
The Knights Before Christmas will run from December 15th through the 24th and features dozens of gamer must-haves and choice swag – gift packs curated specially for esports fans. Those who would like to participate can enter here.
The Knights are a global esports organization headquartered in Pittsburgh. Founded in 2017, they are the first professional esports team of the city and are focused on making an impact in the local community. In 2018, the Knights partnered with six-time Super Bowl winners, the Pittsburgh Steelers. In summer 2019, the Knights announced multi-platinum recording artist Wiz Khalifa as a strategic partner. Most recently, the Knights have added Mexico City-based media fund MX LATAM and Pittsburgh Penguins forward Evgeni Malkin to their list of supporters. Their team includes some of the top Rocket LeagueⓇ, SMITE©, Gears 5, Trackmania, Rainbow Six Siege, and Madden NFL© players in the world. The Knights’ goal is to create quality engagement with the local community, the esports community, and the gaming community at large. Please go to https://www.knights.gg for more information and the latest news on the Knights.
Santa Claus is a North Pole-based LLC that offers fast-paced and accurate NoN assessment services, wish integrations, contract packaging, and direct to consumer and omnichannel gift fulfillment. Santa Claus has been a subsidiary of St. Nicholas Holdings since 280 A.D.