(Pittsburgh, March 1, 2022) — Theta Labs, the developer of the leading media and entertainment blockchain, Theta Network, are partnering with the pro esports team, Pittsburgh Knights, on a range of NFTs that will provide a range of utility and benefits to their fans. The Pittsburgh Knights NFTs will be available on ThetaDrop, Theta Labs’ own NFT marketplace.
The first drop will hit in April, with the following three spread throughout the year. Token holders will have exclusive access to multiple benefits through ThetaPass virtual ticketing, including a special merch store, premium video content, and a private chat with access to noteworthy members of the Knights organization available only to holders of Pittsburgh Knights NFTs. Drops will also feature exclusive experiences and physical merchandise, and digital generative characters used as ThetaPass tickets. More details to follow soon.
ThetaDrop, is powered by the Theta Network, a blockchain purposely built for video, media and entertainment. The cost of minting NFTs and gas fees are significantly lower on the Theta Network and transaction times are 100x faster than on Ethereum. More importantly, the Theta protocol is built from the ground up on a proof-of-stake (POS) model and therefore uses a fraction of the electricity, making it greener, and environmentally friendlier than other alternatives. Creating an NFT on Theta blockchain uses less than 0.01% of the energy needed on Ethereum to create the same NFT.
The Pittsburgh Knights are a team that are intimately tied to their hometown. Since their foundation in 2017, they have partnered with six-time Super Bowl winners the Pittsburgh Steelers, as well bringing fellow Pittsburgh heroes Grammy and Golden Globe nominated recording artist, Wiz Khalifa, and Pittsburgh Penguins’ alternate captain, Evgeni Malkin, on as strategic partners.
The Knights have teams in 8 competitive game titles with top players across the board. Their teams include the #1 Halo team for the LATAM region, who remain undefeated in the Halo Championship Series, the #1 PUBG Mobile team in North America, and the #8th ranked Valorant team in North America, currently competing in the Valorant Champions Tour Playoffs.
Theta peer to peer streaming and video sharing was born out of gaming, VR meta world and esports back in 2016,” Mitch Liu, CEO of Theta Labs, says. “So this exclusive collaboration with the Pittsburgh Knights on a series of NFTs brings us back to our roots. We’re excited to welcome the team into the wider Theta community, and we look forward to offering their fans a signature mix of real world experiences and benefits with our utility NFTs.
As an organization, it’s a main goal of ours to share opportunities and access with gaming fans – it’s something that we do with our events, our community programs, our pug lobbies, and now with Theta Labs, we’ll be able to do that with NFTs,” says Knights director of business development Matt Roche. “We’re really looking forward to providing gaming-focused digital tokens for the esports community, so that they can partake in the NFT experience in a way that truly speaks to them. Theta Network made sense as a partner in this for a lot of reasons, not least because their network is one of the greenest options there is
This collaboration between Theta Labs and the Pittsburgh Knights is the latest in a series of Theta NFT partnerships with leading entertainment brands, including Katy Perry, Dionne Warwick, Jukin Media, Fuse Media, Fremantle, and World Poker Tour.
